Small businesses hear all the time how effective content marketing is but often they are resistant to allocating their limited budgets and precious time to it because:
- Good content takes time to develop;
- And it doesn’t immediately lead to paying customers.
Even though it’s time-consuming and you won’t see ROI today, content marketing – when done well – can become the driving force in your sales machine for years to come.
To help you look at it from different standpoints, I reached out to 6 content strategists with one question: “How can content marketing help small businesses generate leads and drive revenue?”
With so much stuff published online every minute, it can be a real challenge. So let’s discuss content marketing from this angle.
Inspect Your Money Mindset Even If Money Isn’t A Struggle For You
Having a business is perceived as a ticket to freedom. More and more people these days aspire to become their own bosses, build multi-million dollar companies, create financial freedom or cash in on their passions.
I think the trend is right because the world is changing and we need to start taking responsibility for our future.
Yet statistics still show us a high failure rate for small businesses.